Blog
Onboarding, activation, and the first ten minutes
How product teams get new users to their first real result: checklist design, activation metrics, and what the widget does under the hood.
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Activation is not signup: pick the event that predicts retention
A signup is a hypothesis, not a result. How to choose the one event that predicts retention — and to wire an onboarding checklist to it instead of to a tour.
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Design an onboarding checklist users actually finish
Most onboarding checklists are abandoned in the first session. Six rules that keep the steps finishable — and how to see which step is losing people.